Creating Enduring Customers

Customers buy from people they like and trust, and they become loyal and refer business when they feel valued. This is why sales executives with exceptional relationship skills out perform those who are just IQ smart and product savvy. Research confirms that sales executives with emotional intelligence (EQ) are adept at understanding and managing their emotions as well as their customers’ emotions.

This two-day course teaches sales executives how to create enduring customers by applying EQ solutions to the entire sales process, from the first phone call through closing and beyond.

Key Takeaways
Upon completion of this workshop, you will be able to:

  • Decode and understand the language of emotions
  • Read the emotional barometer of the customer - know when the customer is ready for the sale
  • Build your sales resiliency by using realistic optimism to deal with adversity and "no"
  • Embrace change as an opportunity for building stronger relationships
  • Learn insights into the keys of building enduring relationships that produce optimal sales results

Register Now

Tuition:  $995
CEUs:  1.3  

September 22-23, 2008
9:00 a.m - 4:30 p.m.