Office: RSB 319
Phone: (804) 289-8583
Fax: (804) 289-8878
Email: hbabb@richmond.edu

Teaching:
Strategic Marketing
Principles of Marketing
Honors Marketing

Research:
International/Cross Border
Consumer Behavior

Education:
BS, University of Richmond
MS, Virginia Commonwealth University
PhD, Virginia Polytechnic Institute and State University

Selected Publications:
Applications of Behavior Modification in Organizations: A Review and Critique, Academy of Management Review; A Cross-Cultural Comparison of Style in Eastern European Emerging Markets, International Marketing Review 18:3 (Nov. 2001); Gender Differences in Information Search and Comparison Shopping: A Cross-Cultural Study of Shopping Behavior in Bulgaria, Hungary, and Romania (with D. Lascu, L. Manrai and A. Manrai), Journal of East-West Business, 7:1 (2001); Guerrilla Marketing: Using Lessons from Western Firms in Developing Countries, World Business. Also presented at the Eighth Annual World Business Congress, Monterrey, CA (1999)

Academic and Professional Activities:
Department Chair (1986-2002); NCAA University Representative; American Marketing Association; Academy of Marketing Science

Awards:
Robins School of Business Outstanding Teaching Award (2005); Fulbright-Hayes Scholar to South Korea and The Republic of China (Summer 1988); The F. Carlyle Tiller Chair in Business (1986-1992); Beta Gamma Sigma