Office: RSB 320
Phone: (804) 287-1880
Fax: (804) 289-8878
Email: mkukarki@richmond.edu

Teaching:
Marketing Research and Analysis
Database Marketing
Analysis and Display of Marketing Data
Consumer Behavior

Research:
Behavioral pricing
Retailing
Consumer response to retail strategies
Buying Behavior

Education:
BA, University of Ljubljana, Slovenia
MS, PhD, Indiana University

Selected Publications:
An Expanded Conceptualization and New Measure of Compulsive Buying (with Ridgway and Monroe), Journal of Consumer Research, forthcoming, December (2008); Does Excessive Buying for Self Relate to Spending on Pets? (with Ridgway, Monroe, and Chamberlin), Journal of Business Research, 61(5), 392-396 (2008); Consumers’ Perceptions of the Fairness of Price-Matching Refund Policies (with Xia and Monroe), Journal of Retailing, 83(3), 325-337 (2007); Consumer Response to Characteristics of Price-Matching Guarantees: The Moderating Role of Price Consciousness (with Walters and MacKenzie), Journal of Retailing, 83(2), 211-221 (2007); Comparison of Consumer Reactions to Price-Matching Guarantees in the Internet versus Bricks-and-Mortar Retail Environments (with Grewal), Journal of the Academy of Marketing Science, 35(2), 197-207 (2007); The Role of Price-Matching Characteristics in Influencing Store Loyalty, Journal of Business Research, 59(4), 475-482 (2006); Consumer Willingness to Claim a Price-Matching Refund: A Look into the Process (with Grewal), Journal of Business Research, 59(1), 11-18 (2006); An Investigation into the Timing of Consumer Requests for Price-Matching Refunds, Journal of Product and Brand Management, 14(3), 197-205 (2005); “Hi, I’m a Compulsive Buyer:” A Content Analysis of Themes from Testimonial Telephone Calls at QVC (with Ridgway), Advances in Consumer Research XXXIII, 431-436 (2005); Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage (with Walters), Journal of Retailing, 79(3), 153-160 (2003).

Academic and Professional Activities:
Member: American Marketing Association; Association for Consumer Research. Editorial board member: Journal of Product and Brand Management; Fordham Pricing Conference

Awards:
Robins School of Business Outstanding Scholarship Award 2008; University of Richmond recipient of the 2008 VFIC Mednick Memorial Fellowship Grant; Best paper in the Retailing/Pricing Track award, 2006 Winter American Marketing Association Educators’ Conference; Richmond Quest Course Development and Course Revision Grants (2005, 2004, 2003); Ralph Day Dissertation Award, Indiana University (2002); Dissertation Research Grant, Indiana University (2002); Doctoral Dissertation Award, Fordham University Pricing Center (2001); AMA Sheth Doctoral Consortium Fellow (2001); CIBER International Research Travel Award, Indiana University (2001, 1999)