Office: RSB 336
Phone: (804) 289-8586
Fax: (804) 289-8878
Email: dlascu@richmond.edu

Teaching:
International Marketing
Marketing Management
Problems in Marketing
International Marketing Research

Research:
International Marketing Strategy

Education:
BA, University of Arizona
MIM, Thunderbird Graduate School of International Management
PhD, University of South Carolina

Selected Publications:
Books: Essentials of Marketing, Third Edition, Atomic Dog Publishing, 2008 (co-authored with Kenneth Clow); International Marketing, Third Edition, Atomic Dog Publishing, 2008; Marketing Frontiers: An Introduction to Marketing, Atomic Dog Publishing, 2004 (co-authored with Kenneth Clow); Journal articles: Competitive Irrationality in Transitional Economies: Are Communist Managers More Rational? (2008) Journal of Business Ethics,  58; Web Site Interaction Satisfaction: Scale Development Considerations, (2008) Journal of Internet Commerce, 7;  Interfunctional Dynamics and Firm Performance: A comparison between firms in Poland and the United States (2006) International Business Review, 15 (6); Post-Communist Consumer Ethics: The Case of Romania, Journal of Business Ethics, 54 (2004); A Country Cluster Analysis of the Distribution and Promotion Infrastructure in Central and Eastern Europe, International Business Review, 10 (2001); A Cross-Cultural Comparison of Style in Eastern European Emerging Markets, International Marketing Review, 18 (2001); Gender Differences in Information Search and Comparison Shopping: A Cross-Cultural Study of Shopping Behavior in Bulgaria, Hungary and Romania, Journal of East-West Business, 7 (2001)

Academic and Professional Activities:
Editorial Boards: Journal of Macromarketing, Journal of Global Business and Technology, Journal of Translational Management Development, Journal of East-West Business, Journal of International Consumer Marketing; Conference Chair, Global Business and Technology Association International Conferences (2003-2009); Selected Consulting Activities: Yellow Book International (2007); Ford Motor Company (2004); Aquasource North America (2000); Hayes Wheels International (1999).

Awards:
Fulbright Distinguished Chair in International Business, Johannes Kepler University of Linz, Austria (2005-2006); Global Excellence Award, Global Business and Technology Association (2003); Outstanding Service, Society for Marketing Advances (1997); University of Richmond Distinguished Educator (1996); State Council of Higher Education for Virginia Outstanding Faculty Award (1996)