Adam J. MarquardtAssistant Professor of Marketing
Office: RSB 321
Phone: (804) 289-8960
Fax: (804) 289-8878
Email: amarquar@richmond.edu
Teaching:
Entrepreneurial Marketing
Brand Management
Marketing Strategy
Product Management
Research:
Brand Development
Sports Marketing
Entrepreneurship
Education:
BS, Salisbury University
MBA, University of Tennessee
PhD, University of Oregon
Selected Publications:
Branding a B2B Service: Does a Brand Differentiate a Logistics Service Provider Industrial Marketing Management, (In Press); Values, Brands, and Image in Lynn R. Kahle and Chung-Hyun Kim, Eds. Creating Images and the Psychology of Marketing Communication (2005).
Academic and Professional Activities:
Academy of Marketing Science; American Marketing Association
Awards:
Lundquist College of Business GSPHDP Research Award (2006); Kauffman Foundation Ph.D. Seminar in Entrepreneurship Scholarship Award, Case Western University (2005); Merle King Smith Marketing Scholars Award, University of Oregon (2003 – 2007).

