Office: WSTN 102-K
Phone: (804) 287-1937
Fax: (804) 289-8878
Email: kmaryott@richmond.edu

Teaching:
Consumer Behavior
Principles of Marketing
Marketing Research

Research:
Consumer Behavior Issues
Cross-Cultural Marketing
Marketing and Public Policy
Service Failure and Recovery

Education:
BS, Virginia Polytechnic Institute and State University
PhD, Duke University

Selected Publications:
"The Relationship of Employee Perceptions of Organizational Climate to Business-Unit Outcomes: An MPLS Approach," Journal of Service Research (forthcoming late 2008 or early 2009) with Bruce Cooil, Lerzan Aksoy & Timothy L. Keiningham;  “Customer Selection and Prioritization: The Optimal Resource Allocation Approach to Maximizing Customer Value,” Journal of Relationship Marketing (2007, Vol. 6, Issue 3/4) with Namita Bhatnagar.

Academic and Professional Activities:
Association for Consumer Research; American Marketing Association; Society for Consumer Psychology; Society for Personality and Social Psychology; Delta Epsilon Chi; Delta Sigma Pi; Beta Gamma Sigma.

Awards:
2003 – 2004 In-House Office of Sponsored Research, UCF, Research Award Grant
2001 – 2002 In-House Office of Sponsored Research, UCF, Research Award Grant
Tilburg University, TIAS Ph.D. Summer Scholarship 1999, The Netherlands
Summa Cum Laude, Virginia Polytechnic Institute and State University, 1996