Office: WSTN 102K
Phone: (804) 287-1937
Fax: (804) 289-8878
Email: kmonroe@richmond.edu

Teaching:
Pricing Strategy and Tactics
Marketing Management
Research Methods

Research:
Behavioral Pricing
Consumer Shopping Behavior

Education:
BA, Kalamazoo College
MBA, Indiana University
DBA, University of Illinois

Selected Publications:
“An Expanded Conceptualization and a New Measure of Compulsive Buying,” Journal of Consumer Research, 35 (December 2008), forthcoming, (with N. Ridgway and M. Kukar-Kinney); “Does Excessive Buying For Self Relate To Spending On Pets?” Journal of Business Research, 61 (May 2008), 392-96 (with N. Ridgway, M. Kukar-Kinney and E. Chamberlin); “Consumers’ Perceptions of the Fairness of Price-Matching Refund Policies,” Journal of Retailing, 83 (August 2007), 325-37, (with M. Kukar-Kinney and L. Xia); “The Effects of Perceived Scarcity on Consumers’ Processing of Price Information,” Journal of the Academy for Marketing Science, 35 (March 2007), 89-100 (with R. Suri and C. Kohli); “The Influence of Price Fairness on Customer Satisfaction:  An Empirical Test in the Context of Automobile Purchases,” Journal of Product & Brand Management, 16 (1, 2007), 49-58, (with A. Herrmann, L. Xia and F. Huber).“The Price Is Unfair! Reforming Pricing Management,” in J. N. Sheth and R. S. Sisodia, eds., Does Marketing Need Reform? (2006), 158-65 (with L. Xia); “A Re-examination of Frequency-Depth Effects in Consumer Price Judgments,” Journal of Consumer Research, (with A. Lalwani), (December 2005), 480-85; “Consumer Information Acquisition: A Review and Extension,” in Review of Marketing Research, 2005, 101-52 (with L. Xia); “The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions,” Journal of Marketing, 68 (October 2004), 1-15 (with L. Xia and J. Cox); “Price Partitioning On the Internet,” Journal of Interactive Marketing, (2004), 63-73 (with L. Xia); “Price Communications in Online and Print Coupons: An Empirical Analysis,” Journal of Interactive Marketing, (2004), 74-86, (with R. Suri and S. Swaminathan); Pricing:  Making Profitable Decisions, 3rd edition (2003); “The Effects of Time Constraints on Consumers’ Judgments of Prices and Products,” Journal of Consumer Research, 30 (June 2003), 92-104, (with R. Suri); “Effects of Shopping Information on Consumers’ Responses to Comparative Price Claims,” Journal of Retailing, 78 (Autumn 2002), 175-181 (with E. Blair and J. Harris).

Academic and Professional Activities:
Member: American Marketing Association, Association for Consumer Research, Society of Consumer Psychology; Editorial Board Journal of Consumer Research, Marketing Letters.

Awards:
P.D. Converse award for contributions to the field of Marketing, April 2008; Fellow, Association for Consumer Research, October 2007; American Marketing Association/McGraw-Hill/Irwin Marketing Educator of the Year Award (2005); Marketing Pioneer Award for lifetime contributions to pricing theory, (2003).