Terry M. Weisenberger
Associate Professor of Marketing

Office: RSB 107
Phone: (804) 289-8584
Fax: (804) 287-6544
Email: tweisenb@richmond.edu

Teaching:
Consumer Behavior
Sales Management
Marketing Management

Research:
Human Organ Donation and Transplantation
Cross-Cultural Marketing
Consumer Behavior

Education:
BS, Michigan State University
MBA, PhD, Michigan State University

Selected Publications:
Words Versus Actions about Organ Donation: A Four Tracking Study of Attitudes and Self-Reported Behavior, Journal of Business Research (2001); Encouraging Human Organ Donation: Altruism Versus Financial Incentives, Journal of Nonprofit & Public Sector Marketing (1999); The Effect of Team Size in a Marketing Simulation, Journal of Marketing Theory and Practice (1999); Mexico and U.S.A. Country-of-Origin/Country-of-Manufacture Stereotyping Effects, Contemporary Developments in Marketing (1999)

Academic and Professional Activities:
American Marketing Association; Association of Japanese Business Studies; Society for Marketing Advances, Association of Marketing Theory and Practice; Atlantic Marketing Association

Awards:
Stephen J. Shaw Award, Best Paper in Conference; several “Best Paper” Awards

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