What do Bon Secours, Ace Hardware, Theatre IV, Markel Corporation and Moe’s Southwestern Grill have in common? They all called upon expertise from the Robins School to help with important strategic issues.
Are you grappling with issues that are closely tied to the strategic direction of your firm? If so, your company may qualify for some Robins School MBA expertise.
Each MBA student at the University of Richmond is required to complete a Capstone project before graduation. MBA candidates, working alone or in pairs, recommend how to resolve a current strategic issue facing the organization. The projects are hosted by local organizations at no cost to the host organization.
To qualify for a Capstone project, the issue must be closely tied to the strategic direction of the firm (or a major division or department) allowing students to apply knowledge they’ve acquired throughout the curriculum.
For example, MBA candidate Christina Haase took the generic concept of recruitment and created a niche/boutique style business model for ClearPoint Resources. She recommended ClearPoint create a workforce solutions division, turn recruitment into a science, and house the new division at the Virginia Biotech Research Park.
“We created a business tool box by taking concepts and practices from the MBA program, recommendations from various experts and cues from industry successes to build the Scientific Division in a real world setting. The entire prep process took about a year,” said Haase.
Since completing the Capstone in December of 2005, being accepted into the Park facility in September 2006, and celebrating its one year anniversary, the newly created Scientific Division of ClearPoint Resources has been successful in not only achieving actual implementation within the one-year time frame, the division has added two staff positions, two offices and three new clients to ClearPoint's business.
"Christina took what was good business idea and made it great through the Robins School MBA Capstone program. We have already begun to see how the addition of a Scientific Division for ClearPoint Resources can become an important part of our future business, said “Michael D. Traina, CEO, ClearPoint Resources.
MBA candidate Doug Palmore created a survey and selection methodology to help corporations such as Markel determine what amenities to offer to attract and retain the workforce of the future.
“Corporations are discovering they have to adapt to the values and lifestyles of the workforce of the future,” said Bruce Kay, Vice President, Corporate Real Estate, Markel Corporation. “For example, the millennial generation has very distinct ideas about work, and their priorities are simple – they come first. There are about 80 million of them entering the workforce and corporations need to be conscious of what their hot buttons are.
“Other generations, including Boomers, Gen X and Gen Y, are equally as important to the workforce and have distinct ideas about what is important to them. Doug’s research methodology and selection process offers a novel approach to an issue that will affect all businesses in the future.”
Additional issues addressed in Capstone include marketing, operations, new products or markets, expansion, staffing, outsourcing or technology. Other possibilities include organizational change efforts, potential investments in plant and equipment or issues related to globalization.
Supervised by a faculty member, the students use their academic and professional expertise (5-7 years of work experience) to analyze the company’s current situation and its industry, and provide recommendations for future actions. Client deliverables include a comprehensive bound document, as well as a top-line presentation to host organization senior management.
Organizations that have hosted Richmond MBA Capstones include:
Ace Hardware
Bon Secours
Bruster’s
ClearPoint Resouces
First Market Bank
Genworth Financial
HHHunt Homes
Hourigan Construction
LandAmerica
Markel Corporation
MeadWestvaco
Moe’s Southwestern Grill
PhilipMorris USA
Theatre IV
Ukrop’s
Virginia Biotech Park
Virginia Heart Institute
Wachovia Securities
Willow Oaks CC
Wyeth Pharmaceutical
For more information on Capstone, contact Richard Coughlan, Associate Dean for Graduate and Executive Programs, at (804)289-8553.