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Activities by which the planning and exchange of ideas, goods and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs.

Prerequisite(s):  Accounting 201, 202 and Economics 101, 102.

Unit(s):  1

Decisions made by brand manager as product moves through its life cycle including new product development, product management, and product portfolio assessment. Uses case study and lecture.

Prerequisite(s):  Marketing 320.

Unit(s):  1

An overview of techniques for manipulating, analyzing, and presenting marketing data. Techniques are applied to major types of marketing databases: survey, scanner, direct marketing, and census data. Students will make extensive use of SPSS, Excel, and Answer Tree software packages.

Prerequisite(s):  Marketing 320.

Unit(s):  1

Sales force management program;, allocation of sales effort; recruiting; selection and training, motivation, supervision, compensation, evaluation; and control of the sales force; elements of the personal selling process.

Prerequisite(s):  Marketing 320.

Unit(s):  1

Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans as well as strategic responses to effects of international trade on U.S. market.

Prerequisite(s):  Marketing 320.

Unit(s):  1

Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area.

Prerequisite(s):  Marketing 320 and Business Administration 301.

Unit(s):  1

Emphasis on understanding of individuals as consumers and organizational buyers; actions consumers engage in while selecting, purchasing and using products or services in order to satisfy needs and desires. Focus on psychological, emotional, social, and physical processes that precede or follow these actions; how offerings can be targeted more efficiently and effectively to consumer.

Prerequisite(s):  Marketing 320.

Unit(s):  1

Independent research on a marketing topic conducted under the direct supervision of an instructor.

Prerequisite(s):  Permission of instructor.

Unit(s):  .5-1

Major areas in marketing such as retailing, personal selling, industrial marketing, service marketing, and advanced market research. Specific area varies by semester.

Prerequisite(s):  Permission of instructor.

Unit(s):  .5-1

Focus on coordination of organization's whole communications strategy to convey a consistent message to target customer.

Prerequisite(s):  Marketing 320.

Unit(s):  1

Application of marketing concepts to analysis and formulation of marketing programs using case studies.

Prerequisite(s):  Marketing 320.

Unit(s):  1

Senior-level honors course. Students working in small teams act as "consultants" to local businesses in developing a strategic market plan for their assigned product. Formal written reports and presentations will be developed and presented.

Prerequisite(s):  Senior standing.

Unit(s):  1