Curriculum

The Marketing Concentration

The marketing concentration requires four units minimum chosen from marketing courses beyond Marketing 320. A maximum of six units can be taken in any area of concentration.

NOTES:

1. MKT 320 is a core course and is a prerequisite to all other Marketing courses.
2. IBUS students taking MKT 325 and concentrating in marketing need only three additional units in marketing courses.
3. MKT 326 is required of all students concentrating in Marketing. It should be taken in the Spring semester of the Junior year.